Don’t Fall Foul Of New Data Rules

15th March 2026

Cathryn

Insight Data is warning businesses about changes to UK data protection rules that came into force on 5 February 2026.

Insight is the UK’s leading provider of compliant B2B marketing data for the glazing and construction sector,

These updates to GDPR and the Privacy and Electronic Communications Regulations (PECR) increase the risks for companies contacting installers, contractors and suppliers without the right processes in place.

GDPR sets out how personal data about individuals can be collected, stored and used. PECR governs electronic marketing, including email, phone and SMS – and even fax.

Big fines

While the latest updates do not overhaul the law, they sharpen enforcement and increase penalties. PECR fines now match GDPR levels, reaching up to £17.5 million or four per cent of global turnover. This is a major concern for businesses that rely on in-house sales teams and marketing lists.

The changes also affect how data can be transferred in and out of the UK. Any company using overseas systems, software or support services must now meet a new ‘data protection test’ to ensure UK standards are maintained.

Insight Data helps businesses reduce that risk. By collecting and managing data on behalf of customers, the company ensures marketing activity complies with GDPR and PECR. The company’s experience allows companies to continue reaching prospects safely and effectively.

Andrew Scott, the CEO of Insight Data says: “Most compliance failures happen because businesses underestimate PECR. Even routine sales activity can carry risk if data is not collected or used correctly. With fines now so high, getting it wrong can be costly.”

Get the all clear

In practice, Insight Data can audit your existing marketing lists, cleanse or up-to-date data and implement processes that document consent and lawful basis for every contact. This means businesses can focus on growth and customer acquisition without worrying about fines or regulatory action, giving full confidence that all marketing activity meets the latest UK data protection standards.

Picture: Andrew Scott, the CEO of Insight Data.

www.insightdata.co.uk