Whitesales Sells – Keylite Capitalises

Whitesales has sold its flagship flat glass rooflights, Em.glaze and Ray.lux to Keylite Roof Windows. Keylite has rapidly expanded its portfolio of roof glazing solutions across both pitched and flat roof applications.

Keylite is part of the Keystone Group. The move is part of a multi-million pound growth strategy for the company which has also signed a strategic merchant channel partnership for the Em.Dome.

Alongside its own ranges, Keylite has been the largest reseller for the supply-only flat roof windows part of the Whitesales’ business for the past 14 years. The purchase of this part of the business will enable greater operational efficiencies for both Keylite and Whitesales, as well as a simplified supply chain for customers.

Looking after merchants

Keylite will also take over the servicing of Whitesales’ merchant reseller customer base, including major roofing merchants, builders’ merchants and online resellers. This gives merchants a single ordering point through Keylite while maintaining existing products, pricing structures and service standards.

The management teams of both businesses have worked together to ensure that this will be a seamless transition for customers, to the point that the same products, with the same names and prices, and the same level of service that Whitesales is recognised for, will be available to them and promoted by Keylite’s strong nationwide field sales team.

Whitesales bespoke

Moving forward, Whitesales will focus on its bespoke roof glazing systems and concept to completion service model. In addition, Whitesales Em.dome range will continue to be fulfilled by Whitesales but for merchant customers, ordered through Keylite.

Simplified supply chain

Jim Blanthorne, Managing Director at Keylite, said: “Discussions between Keylite and Whitesales regarding an acquisition have been ongoing for several years. It was essential for both businesses that such a move occurred at the right time and for the benefit of both our customers. Having had a long-standing relationship, we understand customer service the Whitesales way, and we are committed to ensuring that this continues.

“Our aim is not to change what Whitesales has done but to strengthen it. By bringing the supply-only flat roof windows part of the business into Keylite, we simplify the supply chain and improve operational efficiency, enabling us to be faster, more agile and responsive to customer needs, while remaining focused on delivering the same quality and care as before.”

Whitesales

Whitesales has more than 30 years of expertise in the design, manufacture, installation and distribution of rooflights, overhead roof glazing and bespoke daylighting solutions for commercial and domestic markets.

Chester White, Managing Director at Whitesales, said: “We saw in Keylite a business that reflects our own values. Much like Whitesales, the team at Keylite takes real pride in providing innovative, high-quality roof light solutions to its customers, matched by a great level of customer service.”

Picture: Keylite Roof Windows has bought Whiteslaes’ flagship flat glass rooflights, Em.glaze and Ray.lux.

www.keyliteroofwindows.com